| 摘要 |
A method for controlling advertisement play in a group session disclosed herein includes: obtaining an address of an advertisement service platform corresponding to a group member and parameters of an personalized advertisement of the group member; sending to the advertisement service platform an indication message of playing the advertisement according to the address of the advertisement service platform, where the indication message carries the parameters of the personalized advertisement of the group member. A method for playing an advertisement in a group session includes: obtaining the indication message of playing the advertisement; and playing the advertisement to the terminal of the group member according to the indication message of playing the advertisement. Moreover, the present invention discloses a system for playing an advertisement in a group session, a control function server, and an advertisement service platform. The present invention enables playing of an advertisement to a group member in a group session.
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