发明名称 Model based ad targeting
摘要 System and method for quickly selecting content items (e.g., documents) having highest ranking scores in response to a query for content items. Base scores for a plurality of content items are determined based on attributes of the content items. One or more attributes are extracted from the query, the base scores of at least some of the content items are adjusted based on relationships between the query attributes and the content item attributes. A subset of the plurality of content items having the highest adjusted scores are selected, and the selected subset of content items are output.
申请公布号 US8078617(B1) 申请公布日期 2011.12.13
申请号 US20090356342 申请日期 2009.01.20
申请人 NEVEITT WILLIAM T.;GASSER RALPH U.;GOOGLE INC. 发明人 NEVEITT WILLIAM T.;GASSER RALPH U.
分类号 G06F17/30 主分类号 G06F17/30
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