Universal resource locator verification service with cross-branding detection

摘要

A URL verification service is provided that is used to evaluate the trustworthiness of universal resource locators (URLs). As a user browses the world wide web, the URL for a web page to which the user is browsing is evaluated. A brand and a second level domain portion may be extracted from the URL and used as search engine inputs in evaluating the trustworthiness of the URL. The content of the web page can also be analyzed. Page elements may be extracted from the web page and compared to page elements in a brand indicator table to identify page brands associated with the web page. The brand extracted from the URL is compared to the page brands to detect cross-branding. If cross-branding is detected, the URL verification service helps to prevent the user from submitting sensitive information over the internet.