发明名称 SYSTEM AND METHOD FOR PROVIDING TARGETED ADVERTISING THROUGH TRAFFIC ANALYSIS IN A NETWORK ENVIRONMENT
摘要 An example method includes receiving packets associated with network traffic and identifying location information associated with an end user related to the network traffic. The method also includes extracting keywords from the network traffic, the keywords and the location information are used as a basis for rendering an advertisement on digital signage that is physically proximate to a current location of the end user. In other embodiments, the network traffic can be matched against access control lists, which are configured with Internet protocol (IP) addresses relating to search engines. Additionally, the network traffic can be classified based on fields in the packets, wherein the fields include a source Internet protocol (IP) address, a destination IP address, and a transmission control protocol (TCP) port. In more particular embodiments, the network traffic is hypertext transfer protocol (HTTP) requests originating from a handheld device operated by the end user.
申请公布号 US2011302026(A1) 申请公布日期 2011.12.08
申请号 US20100793545 申请日期 2010.06.03
申请人 KANAKARAJAN RAVINDRANATH C.;BHAMIDIPATI PRAVEEN;CISCO TECHNOLOGY, INC. 发明人 KANAKARAJAN RAVINDRANATH C.;BHAMIDIPATI PRAVEEN
分类号 G06Q30/00;G06F15/173 主分类号 G06Q30/00
代理机构 代理人
主权项
地址