METHOD AND TERMINAL DEVICE FOR MEASURING ADVERTISEMENT EFFECT, AND COMPUTER READABLE MEDIUM RECORDED APPLICATION FOR THE MEASURING ADVERTISEMENT EFFECT

摘要

PURPOSE: A method for measuring an advertisement effect is provided to calculate the exposure index of an object which includes advertisement content and measure the effect of an advertisement. CONSTITUTION: A view definition unit(120) extracts the location information and the direction information of at least one virtual cameras in advertisement contents which executes a 3D application. The view definition defines the view of the virtual camera. An object extraction unit(110) extracts the location information and the direction information of an advertisement object. Based on the level of to be exposed on the view of the virtual camera and the advertisement object through the location information and the direction information of the advertisement object, an operation unit(140) calculates an advertising effect index.