VIDEO SYNCHRONIZED MERCHANDISING SYSTEMS AND METHODS

摘要

Systems and methods are disclosed for providing an interactive viewing experience where viewers of a video program may access information regarding products displayed in the video program. If desired, the viewer enters transactions to purchase the featured products that are displayed in the video program. The video program is presented to viewers on a primary interface device such as a television or any other display device capable of receiving and displaying moving images. The featured products are purposefully placed in the various scenes of the video program motion picture, or live action broadcast so that they are prominently displayed when the video program is presented to one or more viewers. A secondary interface presents information about the featured products as the featured products appear during the presentation of the video program. The secondary interface further provides a mechanism by which viewers may purchase the products via the secondary interface.