METHOD AND APPARATUS FOR USER MODELIZATION

摘要

The present disclosure relates to methods and apparatuses for user modelization. In one embodiment, a method builds a profile that describes the interests of a user by monitoring automatically over time a plurality of interactions between the user and a computing device controlled by the user. The plurality of interactions includes interactions with a plurality of different computer applications. The method further includes extracting automatically electronic data from the plurality of interactions and determining automatically the interests in accordance with the electronic data. The method then saves the interests in the profile, such that the profile is based on behaviors specific to the user.