| 摘要 |
Disclosed is an advertising management system (1), comprising a determination unit (12), which determines, on the basis of at least either of the download volume of advertising content transmitted to a user terminal (10) or the display region volume of the advertising content upon the screen of the user terminal (10), the display state of the advertising content from among a prescribed plurality of display states; and a counter (25), which executes, upon an iteration memory unit (23), which stores the display iterations of the advertising content on the per prescribed plurality of display states basis, an update process that counts the display iterations for the display state of the determined advertising content. |
