发明名称 ADVERTISEMENT INVENTORY MANAGEMENT
摘要 Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database.
申请公布号 US2011295723(A1) 申请公布日期 2011.12.01
申请号 US20100790486 申请日期 2010.05.28
申请人 PRIYADARSHAN ESWAR;GRIGOROVICI DAN MARIUS;CHITTARI RAVIKIRAN;ABDALA OMAR;DUONG HAO;APPLE INC. 发明人 PRIYADARSHAN ESWAR;GRIGOROVICI DAN MARIUS;CHITTARI RAVIKIRAN;ABDALA OMAR;DUONG HAO
分类号 G06Q10/00 主分类号 G06Q10/00
代理机构 代理人
主权项
地址
您可能感兴趣的专利