| 摘要 |
Disclosed are techniques for targeted health care messaging for patients and health care providers. In response to a health care event, such as the generation of a prescription or treatment of a patient, information regarding the health care event is obtained by a messaging server. The messaging server uses this information, or a filtered representation thereof, to select one or more health care messages based on selection criteria associated with the selected messages. The messaging server then provides the selected messages to one or more user devices for presentation to one or more participants in the health care event. In many instances, ethical, legal, and regulatory mandates prohibit disclosure of identifying information for a patient or health care professional participating in the health care event to unauthorized third parties, such as the providers or sources of the message content of the selected messages. As such, the information used to select the targeted messages is obtained or used in a manner that prevents identification of participants in the health care event by unauthorized entities. These targeted health care messaging techniques provide an effective and low-cost mechanism for disseminating health care information to the appropriate audience. |
