| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution device and method for distributing an advertisement, based on an address related to a user. <P>SOLUTION: The advertisement distribution device 1 includes: a user address character string acquisition part 12 for acquiring an address character string of a place for an object service, based on a user log acquired from another device; a user address character string storage control part 13 for associating the acquired address character string with a user ID so as to allow a user address character string DB 21 to store them; a matching pre-processing part 16 for receiving an advertisement distribution request including the user ID from a user terminal 5 and extracting the address character string corresponding to the user ID from the user address character string DB 21; an advertisement matching part 17 for extracting an advertisement ID stored in association with an address character string having high relevancy with the extracted address character string by referring to an advertisement address character string DB 22 for storing the advertisement ID and the address character string of a distribution district of the advertisement by association; and an advertisement distribution part 18 for distributing the advertisement to be specified by the advertisement ID to the user terminal 5. <P>COPYRIGHT: (C)2012,JPO&INPIT |
