APPARATUS AND METHOD FOR MARKETING-BASED DYNAMIC ATTRIBUTION
摘要
A computer implemented method and apparatus for determining marketing-based attribution that may be used for targeted and effective acquisition of customers when multiple marketing interactions are employed to target the consumers attention. The method and apparatus provide also provides a mechanism for appropriately rewarding the marketing partners in customer acquisition.
申请公布号
CA2797791(A1)
申请公布日期
2011.11.17
申请号
CA20112797791
申请日期
2011.05.12
申请人
IGNITE MEDIA SOLUTIONS, LLC
发明人
FERZACCA, MICHAEL E.;MACAULAY, CHRISTOPHER M.;SMITH, GARY J.