ADVERTISING EFFECTIVENESS INDICATOR MEASURING APPARATUS, METHOD OF ADVERTISING EFFECTIVENESS INDICATOR MEASURING AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide a technique for quantifying and visualizing effectively advertising effectiveness.

SOLUTION: An advertising effectiveness indicator measuring apparatus 24 for measuring an advertising effectiveness indicator 26 of an advertising medium equipped with: a first multiplication means (an index calculation part 25) which multiplies the number of staying persons within an advertisement viewable area of the advertising medium measured or calculated in a prescribed time interval by the time interval; and a calculation means of a total of staying persons per second (the index calculation part 25) which calculates the total of staying persons per second (GST) as the advertising effectiveness indicator by unit times of integrating multiplication values of each of the time interval obtained in the first multiplication means.

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