Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.
申请公布号
EP2095319(A4)
申请公布日期
2011.11.16
申请号
EP20070865375
申请日期
2007.12.07
申请人
YAHOO! INC.
发明人
BERKHIN, PAVEL;FAYYAD, USAMA M.;GAFFNEY, SCOTT;OJJEH, BASSEL;PAREKH, RAJESH GIRISH;TOMKINS, ANDREW
