| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide marketing support technique for easily planning good marketing strategy. <P>SOLUTION: Respective customizing step indexes are prepared which are obtained by respectively indexing a plurality of processes constituting a customizing step and factor sorts are classified in respective customizing step indexes to construct classification management information. A marketing dashboard constructs relationship between objective result values and customizing step index values based on classification relation information and result value groups, predicts future objective result values by using the relationship, and displays information based on the predicted objective result values. <P>COPYRIGHT: (C)2012,JPO&INPIT |
