OPTIMIZER FOR SELECTING SUPPLEMENTAL CONTENT BASED ON CONTENT PRODUCTIVITY OF A DOCUMENT

摘要

Content is selected for display at a client computer communicating over a computer network by determining a relevance score for content of a document at a server computer for delivery to a requesting client computer, determining at least one valuation for the content from each of two or more supplemental content sources, generating a productivity score for each of the supplemental content sources in accordance with the corresponding content valuation for the supplemental content source, selecting the supplemental content source having the greatest productivity score, and serving the document and supplemental content from the selected supplemental content source for delivery to the requesting client computer.