TRANSMISSION SYSTEM, SUBSCRIBER TERMINAL AND TRANSMISSION METHOD FOR INTEGRATED ADVERTISEMENT THROUGH SEVERAL BROADCASTING CHANNEL

摘要

PURPOSE: An adaptive multichannel integration advertisement transmitting system and method thereof are provided to distribute advertisement profit to a broadcasting channel and to supply advertisement according to the preference of a user. CONSTITUTION: First database(110) stores advertisement transmission rules. Second database(120) stores advertisement content. An advertisement transmission control unit(130) receives an advertisement request according to reference information from each subscriber terminal about selected advertisement slots. The advertisement transmission control unit matches advertisement of second database with the selected advertisement content.