ADAPTIVE BLENDING OF RECOMMENDATION ENGINES

摘要

A computer implemented data processing system for adaptively blending a plurality of content recommendation engines. The system comprising: a computer implemented blending module; a plurality of computer implemented recommendation engines in operative association with the blending module; a user terminal in communication with the blending module, wherein the plurality of recommendation engines are in operative association with a content repository; and wherein the user terminal is operable to detect a particular user profile of a particular user associated therewith and deliver the particular user profile to the blending module; and wherein each recommendation engine is associated with specific predefined recommendation rules and operable to select particular content from the content repository in accordance with a particular user profile and predefined recommendation rules; and wherein the blending module is operable to adaptively assign weights to the plurality of recommendation engines for each particular user, responsive to the particular user profile thereof.