发明名称 USING STRUCTURED OFFER DATA TO CREATE KEYWORD BASED ADVERTISEMENTS
摘要 As a result of the system, effective advertisements may be created using only the structured data from the seller. The difficulty of determining keywords to bid on is eliminated as the system determines the keywords from the structured data. In addition, the structure data is used to create the text and images for an advertisement. The seller supplies the sales data and the system creates advertisement based on the sales data. In addition, the system may be able to create and adjust bids on keywords to better optimize sales.
申请公布号 US2011264512(A1) 申请公布日期 2011.10.27
申请号 US20100767402 申请日期 2010.04.26
申请人 MICROSOFT CORPORATION 发明人 COLAGIOVANNI LAWRENCE WILLIAM;MANE RUPESH;SACHETI ARUN;NOG SAURAB;CHOI DEREK KENG;KANUMURI PHANINDRA
分类号 G06Q30/00;G06Q10/00 主分类号 G06Q30/00
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