BEHAVIORAL ANALYSIS DEVICE, BEHAVIORAL ANALYSIS METHOD, AND RECORDING MEDIUM

摘要

A behavioral analysis device for analyzing the behavior of people contacting a plurality of advertising media devices (3a to 3b) comprises a contact history recording unit (7) extracting features of a person viewing advertisement on the advertising media devices (3a to 3c) and recording the features and the time the image is captured for each of the advertising media devices (3a to 3c) and a media pass counting unit (8) analyzing the records of all advertising media devices (3a to 3c) recorded in the contact history recording unit (7) and counting the number of people moving between the advertising media devices (3a to 3c).