| 摘要 |
Abstract A system and method that delivers advertisements for inclusion in electronic documents, such as web content (for example, web pages, email, etc.), in a manner that enable transition from a first display format (for example, a textual format) (105) into a second display format (for example, an interactive graphical menu-driven format, a larger text ad formation, a movie format, an audio format, etc.) on demand in a rapid fashion. The morphed format may include controls that allow navigation to other pages including some informational pages and some merchant pages for purchasing goods and/or services. When the user activates optional controls (105), such as menu selection(s), the contents page may change, yet continue to include the same menu-driven graphics-based advertisement so that the advertisement "follows the user." |
