发明名称 METHODS AND APPARATUS FOR IMPROVING CLICK-THROUGH-RATE OF ADVERTISEMENTS LEVERAGING EFFICIENT TARGETING TECHNIQUES
摘要 A method for optimized selection and rendering of advertisements on various device types of a user is provided. The method enables receiving inferred data related to the user. The inferred data includes static context inferred from user profile information. The user profile information includes static details pertaining to the user. The inferred data further includes dynamic context. The dynamic context is inferred from the user's behavior across multiple communication channels using the various device types of the user. The method further enables short listing advertisements based on the inferred data and applying predetermined rules on the short listed advertisements to select a final advertisement. Finally, the method enables rendering the final advertisement on at least one of the various devices types of the user.
申请公布号 US2011251887(A1) 申请公布日期 2011.10.13
申请号 US20100816459 申请日期 2010.06.16
申请人 INFOSYS TECHNOLOGIES LIMITED 发明人 PAUL SANJOY;SRIDHARAN RAJESH
分类号 G06Q30/00;G06Q10/00 主分类号 G06Q30/00
代理机构 代理人
主权项
地址