DYNAMIC GENERATION, DELIVERY, AND EXECUTION OF INTERACTIVE APPLICATIONS OVER A MOBILE BROADCAST NETWORK

摘要

Systems, apparatus and methods provide an automatic capability for generating interactivity event applications for execution on receiver devices within a broadcast network based upon interactivity event application data, information and sequence logic. Interactivity event content providers may provide to a broadcast network interactivity event application data, event metadata information and sequence logic a broadcast network. Such applications may be transmitted via the broadcast network. Transmitted applications may be activated in receiver devices in response to receiving a signal from a real-time broadcast stream. Activation signals may be used to synchronize application activation with an event in a media program so downloaded applications may be activated in synchrony with broadcast programs. Interactive applications may be dynamically generated at run time. Multiple interactive applications may be generated from a same set of interactivity application data, each targeting different types of devices. Signaling mechanisms may signal multiple return unicast channels for user responses.