发明名称 Streaming playback and dynamic Ad insertion
摘要 There is provided a system and method for dynamically generated client side streaming playlists. There is provided a method comprising receiving a request to stream a video asset for playback, retrieving, from a network, a video asset playlist corresponding to the video asset and an ad campaign playlist, generating a consolidated video playlist including the video asset playlist and the ad campaign playlist, and processing the consolidated video playlist using a media playback framework to stream a plurality of video files from the network for decoding and output to a display. Discontinuity tags within the video asset playlist may be utilized as insertion points for portions of the ad campaign playlist. The consolidated video playlist may be accessed through a local HTTP web server, advantageously allowing the use of commonly installed media playback framework models such as QuickTime X to trigger adaptive bitrate support through HTTP Live Streaming.
申请公布号 US2011246661(A1) 申请公布日期 2011.10.06
申请号 US20100928016 申请日期 2010.11.30
申请人 DISNEY ENTERPRISES, INC. 发明人 MANZARI GIUSEPPE;LONGWELL ROBERT;LIU CHANG;BAUCH ANDREW;BRUECK DAVID
分类号 G06F15/16 主分类号 G06F15/16
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