SYSTEMS AND METHODS FOR INTEGRATION OF A DEMAND SIDE PLATFORM

摘要

The present invention is directed towards methods and systems for attribution of a conversion to an impression via a demand side service executing on one or more servers. The demand side service may match conversion events that occurred within a period of time of advertisements to impressions corresponding to the advertisements. The demand side service may identify a plurality of event records for the conversion events matched to the impressions. The demand side service may match an event of an event record from the plurality of event records corresponding to an advertiser and a user, to a plurality of impressions matched by the demand side service for the advertiser and the user. The demand side service may select an impression from the plurality of impressions with a time stamp less than a time stamp of a conversion event of the event record. The demand side service may further store an attribution of the selected impression with the conversion event of the event record.