| 摘要 |
A method and system for enabling a customer to participate in a plurality of rewards programs, operated by a plurality of retailers, using the same generic loyalty card. The customer submits registration information, and is issued a card which may be used to participate in rewards programs with any of a plurality of retailers. The generic loyalty card may be used for rewards programs in either an in-store visit or an online transaction with the retailer. Additional registration information may be submitted using a customer mobile device.
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