发明名称 |
METHOD AND APPARATUS FOR UTILIZING CONFIDENCE LEVELS TO SERVE ADVERTISEMENTS |
摘要 |
An approach is provided for serving advertisements to users based on a confidence level of whether the user is in a demographic group. A request is received for initiating an advertising campaign. A confidence level is determined for each representative user of one or more devices that the respective user is a member of a demographic. The advertising campaign is served to devices based on the confidence levels.
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申请公布号 |
US2011238485(A1) |
申请公布日期 |
2011.09.29 |
申请号 |
US201113072147 |
申请日期 |
2011.03.25 |
申请人 |
NOKIA CORPORATION |
发明人 |
HAUMONT SERGE RENE;KANGAS KIMMO A. |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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