| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an electronic shelf label system for easily presenting advertising information such as POP advertisements. <P>SOLUTION: An electronic shelf label system 1 includes: an ESL(Electronic Shelf Label) server 30 as a management server; a shelf label terminal 70 which displays shelf label information based on shelf label data received from the ESL server 30; and an advertisement terminal 60 which displays advertisement information based on advertisement data 31b received from the ESL server 30. Therefore, the advertisement information is more easily updated by changing the advertisement data compared with the case that a POP such as a paper medium is rewritten. <P>COPYRIGHT: (C)2011,JPO&INPIT |
