| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement effect measurement system for directly detecting purchase behavior of a customer induced by an electronic advertisement. <P>SOLUTION: The advertisement effect measurement device 800 includes an analysis means 803 analyzing a sales contribution degree to a commodity in the advertisement displayed on a display device when receiving, from a sales terminal 820, a user ID read from a sales-processing card reader and a commodity ID of the commodity to be subjected to sales processing when the user ID is read. When a commodity ID corresponding to the commodity ID received from the sales terminal is stored in a storage part, the analysis means decides whether a difference between the time indicated by time information stored in association with the stored commodity ID and the time when the sales processing of the commodity indicated by the commodity ID received from the sales terminal is executed is not more than a predetermined value, and decides that the advertisement displayed on the display device contributes to sales of the commodity when deciding that the difference is not more than the predetermined value. <P>COPYRIGHT: (C)2011,JPO&INPIT |
