| 摘要 |
Systems and methods for identifying monetization values for voice-enabled text advertisements and for providing the voice-enabled text advertisements for presentation to users within electronic advertising environments are provided. Advertisers may submit bids on both text advertisements and voice-enabled text advertisements. Using the bids submitted by advertisers, monetization values for text advertisements and voice-enabled text advertisements are calculated. The monetization values for voice-enabled text advertisements may be calculated based on a cost-per-voice bid submitted by the advertiser indicating a monetary amount the advertiser is willing to pay for voice audio of the voice-enabled text advertisement. Based on the monetization value of each of the voice-enabled text advertisements, at least one voice-enabled text advertisement is selected for presentation. The selected voice-enabled text advertisement is communicated for presentation to the user.
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