发明名称 |
METHODS AND APPARATUS FOR INTEGRATING VOLUMETRIC SALES DATA, MEDIA CONSUMPTION INFORMATION, AND GEOGRAPHIC-DEMOGRAPHIC DATA TO TARGET ADVERTISE MENTS |
摘要 |
A disclosed example method involves generating a geographic-based consumption index for a product based on a first per-person sales volume of the product in a first cell of a plurality of geographic cells of a larger geographic area. The example method also involves generating a demographic-based consumption index for the product based on a second per-person sales volume of the product for a demographic group in the first cell. An advertisement to present to a person is selected based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.
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申请公布号 |
CA2789800(A1) |
申请公布日期 |
2011.09.22 |
申请号 |
CA20112789800 |
申请日期 |
2011.03.14 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
SHIMIZU, JEROME;MILLER, RYAN CHASE;GEORGIEV, GEORGI Y.;WU, JINGYI |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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