| 发明名称 |
ESTIMATING REACH AND FREQUENCY OF ADVERTISEMENTS |
| 摘要 |
<p>Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.</p> |
| 申请公布号 |
EP2366227(A2) |
申请公布日期 |
2011.09.21 |
| 申请号 |
EP20090802063 |
申请日期 |
2009.12.09 |
| 申请人 |
GOOGLE INC. |
发明人 |
FU, QI;MURRAY, ROBERT;PATEL, VARUN Y.;MAKSY, PISHOY S.;DESU, RAVI K.;SULLIVAN, SEAN;DAVIS, DARREN ROBERT |
| 分类号 |
H04H60/66;G06Q30/02;H04H60/32 |
主分类号 |
H04H60/66 |
| 代理机构 |
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