发明名称 Methods and apparatus to measure market statistics
摘要 <p>Example methods and apparatus to measure market statistics are disclosed. A disclosed example method includes identifying, by executing an instruction with a processor, a household including self reported data stored in a data source, retrieving, by executing an instruction with the processor, an Internet protocol (IP) address from the household, identifying, by executing an instruction with the processor, a hostname label based on a reverse resolve of the IP address, determining whether the hostname label matches the self reported data, with the processor, and when the hostname label matches the self reported data, correcting, by executing an instruction with the processor, an error metric of the data source by adjusting a weight value associated with the self reported data.</p>
申请公布号 GB201113769(D0) 申请公布日期 2011.09.21
申请号 GB20110013769 申请日期 2010.01.28
申请人 NIELSEN COMPANY (US),, THE LLC 发明人
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