发明名称 EMOTIONAL TARGETING
摘要 Methods and systems are provided for emotional targeting of online users, including targeting of advertisements and content. Techniques are provided in which, based at least in part on online user behavior, a user is classified into one of a set of emotional states. Advertisements or content are targeted to the user based on at least in part on an emotional state of the user, or a forecasted, predicted, or likely emotional state of the user at a particular time or during a particular period of time.
申请公布号 WO2011112319(A2) 申请公布日期 2011.09.15
申请号 WO2011US24888 申请日期 2011.02.15
申请人 YAHOO! INC.;BHATIA, TARUN;BHATIA, DIPIKA 发明人 BHATIA, TARUN;BHATIA, DIPIKA
分类号 G06Q30/00 主分类号 G06Q30/00
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