METHOD AND APPARATUS FOR REPORTING AUDIENCE MEASUREMENT IN CONTENT TRANSMISSION SYSTEM

摘要

A method and apparatus for reporting a consumption time of a service or content in Audience Measurement (AM), which measures a user consumption pattern of the service or the content is provided. A method for reporting a consumption time of the service or the content in a terminal of a content transmission system includes receiving an encryption key for encrypting the service or the content from a broadcasting server and transmitting a message requesting interpretation of the encryption key to a smart card. The message includes consumption time information of the service or the content.