发明名称 METHOD AND SYSTEM FOR PROVIDING PERSONALIZED NETWORK BASED MARKETING DIALOGUES
摘要 Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may allow obtain a set of user actions from a participant. The set of user information may include user information, such as demographics, and may also contain event related information, such as a purchase or the user clicking on a link in an email. A program or script may be generated having decision branches. At each decision branch, a first dialogue or a second dialogue may be selected based on the user information. The personalized program or script may be presented to the user based on the user information.
申请公布号 US2011225237(A1) 申请公布日期 2011.09.15
申请号 US201113110342 申请日期 2011.05.18
申请人 VIGNETTE SOFTWARE LLC 发明人 REISTAD BRIAN;SNAPPER WILLIAM D.;PAYNE ANDREW C.;CAMPBELL JAMES
分类号 G06F15/16;G06Q30/00 主分类号 G06F15/16
代理机构 代理人
主权项
地址