发明名称 |
Advertising Exchange System Valuation of Information Services |
摘要 |
Disclosed is a system to price usage of a user-action Probability estimation system provided by an advertising exchange system. A bid from each bidder in an auction for an advertising opportunity is presented in a computer. The bidders comprise a first group of bidders that utilize the Probability estimation system and a second group of bidders that do not utilize the Probability estimation system. The bids are processed by determining a first equilibrium bid for a first bidder as a member of the first group. The bids are further processed by determining a second equilibrium bid for the first bidder as a member of the second group. The system then utilizes the first equilibrium bid and the second equilibrium bid to determine a value of utilizing the Probability estimation system.
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申请公布号 |
US2011225037(A1) |
申请公布日期 |
2011.09.15 |
申请号 |
US20100720528 |
申请日期 |
2010.03.09 |
申请人 |
TUNCA TUNAY;RODRIGUEZ JOAQUIN ARTURO DELGADO |
发明人 |
TUNCA TUNAY;RODRIGUEZ JOAQUIN ARTURO DELGADO |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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地址 |
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