METHOD AND APPARATUS FOR ESTIMATING USER CHARACTERISTICS BASED ON USER INTERACTION DATA

摘要

An approach is provided for estimating user characteristics based on user interaction data. A characteristics determination logic retrieves an interaction data from a device associated with a use. Next, the characteristics determination logic determines a usage vector from the interaction data. Then, the characteristics determination logic correlates the determined usage vector with one or more predefined characteristics. Then, the characteristics determination logic computes a user characteristics profile based, at least in part, on the one or more correlated characteristics.