摘要 |
A method of facilitating purchases of products via a media content receiver is presented. In the method, the media content receiver receives media content representing a product. The receiver also receives a product code associated with the product. The media content representing the product is presented to a user. While presenting the media content, a request is received from a user. In response to receiving the request, the product code is transmitted. After transmitting the code, data descriptive of the product is received. The data is presented to the user. A product selection based on the data for the product is then received. In response to receiving the selection, an order for the product is transmitted. In another embodiment, no product codes are received at the receiver; instead, a channel identifier for a channel carrying the media content is transmitted instead of the product code. |