ONLINE MONITORING SYSTEMS TO DETERMINE OFFLINE ADVERTISING EFFECTIVENESS
摘要
Methods, systems, and apparatuses for online monitoring systems to determine offline advertising effectiveness. Information related to an advertisement for a product is received. The advertisement is presented through offline media. The information includes an advertising schedule. Communications related to the product that are received from the consumers in the market at the time the advertisement is presented, are detected. Data responsive to the detected communications are collected; the data represent a number of consumers in the market. A statistical correlation between the collected data and the advertising schedule is determined and provided to the advertiser as a report of the effectiveness of the advertising.
申请公布号
WO2011063116(A3)
申请公布日期
2011.09.09
申请号
WO2010US57219
申请日期
2010.11.18
申请人
GOOGLE INC.;PARK, JOHN B.;PREGIBON, DARYL;SINGH, NEHA;DEEGAN, LEO
发明人
PARK, JOHN B.;PREGIBON, DARYL;SINGH, NEHA;DEEGAN, LEO