| 摘要 |
A system of delivering a personalized media item to a user of an interactive television is disclosed. The system comprises a television terminal, a computing device and a remote control device. The computing device further comprises a set top box. The computing device may be connected to a server through a communication network. The system stores a personal profile for each of its users. The user's identity is determined after a user switches on the television. Personalized text messages for selected media items are displayed as scrolling tickers on the television display screen. The media items may include advertisement messages, headlines of news and selected stock prices. One of the tickers may be selected by the user employing the remote control device to display the next level of details using an enlarged display space or using the full television screen.
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