| 摘要 |
<P>PROBLEM TO BE SOLVED: To solve the following problem: in a conventional marketing technique of determining sales destination priority of a customer, even if the customer is an excellent customer, or even if there is a budget, possibility of succeeding in sales is weak when the customer does not need a commodity itself to be sold. <P>SOLUTION: A marketing information server device calculates the sales priority of an enterprise that is a sales destination of the commodity according to a commodity type ID of the commodity by use of an enterprise database wherein each enterprise name and an enterprise ID are associated about a plurality of enterprises and a commodity database wherein each commodity name and a commodity type ID are associated about a plurality of commodities such that point allocation of a new data of "Recency (a final purchase day)" is heightened when the commodity is a commodity A having a short life cycle, for example, according to the commodity (including a service). <P>COPYRIGHT: (C)2011,JPO&INPIT |
