SYSTEM AND METHOD FOR COMMUNICATING DATA TO ELECTRONIC DISPLAYS POSITIONED IN A RETAIL ESTABLISHMENT

摘要

A system and method for communicating data in a retail establishment may include receiving data by a wireless transceiver configured to service multiple electronic display devices positioned on a gondola and in electrical communication with the wireless transceiver. The received data may be communicated to the electronic display devices via a wireline by the wireless transceiver. A power converter may be electrically connected to the wireline and be configured to convert power from a high level to a low level for powering the electronic display devices, and the wireless transceiver may be electrically connected between the power converter and the electronic display devices.