SYSTEM AND A METHOD FOR PROVIDING ELECTRONIC COUPONS

摘要

The invention provides a system and a method for providing at least one electronic coupon (EC) to a user of a mobile device for goods or services, wherein said electronic coupon (EC) is transmitted by an electronic coupon server to said mobile device depending on a current position of said mobile device and locations of point of sale (POS) of registered suppliers offering said goods and services, wherein the current position of the mobile device is detected by an application executed by a computation unit of the mobile device. Moreover the measurement of the coupon redemptions based on a heuristic comprising the redemption of the user at the point of sale (POS) and transmitted context factors such as but not limited to distance from the mobile device to the POS, opening hours, etc.