| 摘要 |
A method of conducting a lottery includes registering a player with one or more losing tickets for one or more opportunities to enter one or more additional lotteries while collecting identifying information about the registered player. Allocating points to the registered player for each of the one or more losing tickets which are registered. Targeting communications to the registered player based on the collected identifying information. Entering the registered player in at least one of the additional lotteries in exchange for at least a portion of the allocated points which correspond with a number of entry points to participate. Conducting the additional lottery and providing the participating registered players with an outcome.
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