摘要 |
Systems and methods for website user valuation are disclosed. A preferred embodiment comprises a computer program product having a computer-readable medium with a computer program embodied thereon. The computer program comprises computer program code for inputting revenue data for a period of time for a monitored website, for inputting website user engagement data for the period of time for multiple user segments, for determining a segment revenue for the period of time for each of the multiple user segments, based on the user engagement data, and for determining a value per user for the period of time for each of the multiple user segments, based on the user engagement data.
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