Adjustable arm gondola lighting system

摘要

An adjustable arm gondola lighting system is provided. The adjustable arm gondola lighting system allows a user to illuminate retail merchandise located on a vertical wall by angularly and linearly adjusting the positioning of a light element of the adjustable arm gondola lighting system. The adjustable arm gondola lighting system may integrate a light shade which may include advertising by having printed graphics thereon. The light shade can be positioned around or within a light element to adjust the lighting characteristics of the adjustable arm gondola lighting system.