TECHNIQUE FOR RECOMMENDING ADVERTISING MESSAGES

摘要

A technique for identifying a recommended type of advertising message is described. In this technique, information about advertising messages directed from businesses to consumers and associated acceptance rates of the advertising messages by the consumers is received or accessed. Note that the advertising messages include different types of advertising messages for different types of businesses. Then, the recommended type of advertising message for a given business is identified based on an associated type of business and the received information. By leveraging the results obtained by other similar businesses, this technique may allow the given business to improve the effectiveness of a subsequent advertising campaign.