SYSTEM AND METHOD FOR REWARDING A USER FOR SHARING ACTIVITY INFORMATION WITH A THIRD PARTY

摘要

The present invention provides a method and system for receiving a user privacy preference that indicates an amount of activity information that the user is willing to share in response to a reward, a value of the reward related to a degree of the user privacy preference. The method and system includes setting a privacy setting for the user based on the received user privacy preference. The method and system further includes tracking web browsing activity of the user during one or more web-browsing sessions based on the privacy setting to generate user activity information. The method and system further includes sending the user activity information and providing a reward to the user based on the user activity information sent.