AD SELECTION BASED ON PROMOTIONAL COUPON REDEMPTION

摘要

A cable service provider system provides a subscriber of a cable system access to a program in response to the subscriber entering a coupon code, where the program would otherwise not be viewable, or a discount is provided for viewing the program. The cable system can use the coupon code to then select an advertisement to stream with the program, where the ad is associated with a merchant distributing the coupons. The subscriber provides the coupon code to the cable service provider when selecting a video-on demand program, allowing the subscriber to either receive a discount on a pay-per-view movie, or accessing a program that otherwise would not be accessible. The coupon code can be associated with data identifying the merchant and purchasing history of the viewer, and an Ad Selection system uses that data to select an ad.